International Journal


Entrepreneurship Management Innovation and Development 

Jul-Dec 2019
ISSN 2516-3051

Factors influencing Chinese female millennials clicking like button on luxury clothing posts by influencers on social media platforms

Yu Zheng, XiuZhen Wang


China is a rapidly growing luxury products market with the potential to be the largest luxury market worldwide especially in the digital area. This research aims to evaluate various motivations which influence Chinese female millennial clicking “like” button on luxury clothing posts by influencers on social media platforms. Users and gratifications theory and influencer identities theory are employed within this research. The research finding is, to increase Chinese female millennial social media engagement, luxury brands should choose admired type of influencers who have social bonding with their target Chinese buyers and who post interesting and funny types of posts frequently.

Keywords: Chinese female millennial, social media platforms, social media engagement, “liking” behavior, luxury clothing


PP     1-33


Role of Volunteer Tourists in community development initiatives in Hyderabad area in South India

Ragasudha Vinjamuri


Volunteer tourism has grown exponentially in recent years. The phenomenon records the volunteers traveling from developed countries to the developing countries to engage in community development and other humanitarian work. The purpose of this study is to critically evaluate the type of volunteers, their motivations to travel, activities they engage in, their role in tourism development and their interactions with the host community. The research was undertaken in Hyderabad, the capital of recently formed state of Telangana in India. Fifteen respondents were interviewed. Participants were mostly European, majority of them saw volunteering as learning experience or for personal development and as a means to experience cultural immersion. There were limitations including unwillingness of NGOs to let their volunteers accessed and spoken to, seasonality of visiting volunteers to India.

Keywords: Volunteerism, charitable engagement, cultural immersion, Volunteer Tourism, Voluntourism

  PP 34-56

Challenges Faced by Nigerian Women Entrepreneurs in the UK

Temitope Victoria Afolabi and Seema Sharma


The aim of this paper is to explore the key challenges faced by Nigerian women entrepreneurs in the UK and make recommendations that can help address their entrepreneurial challenges. Qualitative method and case study approach, semi-structured face to face interview was used to gather the primary data from 7 businesses run by Nigerian women entrepreneurs in London. Thematic analysis of data was conducted using NVivo. The results indicate that there are significant challenges which have an effect on the level of entrepreneurial success of Nigerian women entrepreneurs in the UK.

Key words: Nigerian women entrepreneurs, entrepreneurial challenges, businesses

           PP    57-69

Brazil restructuring policies and its effects on economic growth- comparison between brazil and UKs economic model

 Anderson O. Francisco and Azamat Firdous


This paper aims to add some contribution to the understanding of the impact of open market reform on Brazil`s economy, marked by a strong influence and protectionist approach from the last five decades, this method seems not to represent any advantage to domestic business and society anymore. Instead, it contends the liberal reform proposed by the new government started in 2019, based on a market-driven approach, decentralization of federal power and global connection have more chance of providing sustainable economic growth. 

Keywords: : Interventionism, Protectionism, Economic System in Transition, Liberalism, Global Connection.​

PP   70-113


Does Money Matter in the WAMZ – ARDL Bounds Tests for Neutrality and Superneutrality of Money towards Monetary Integration of West Africa

Peter Kehinde Mogaji


The West African subcontinent (proposing monetary integration) deserves feasibility assessments in aspects of neutrality and superneutrality of money. This study, which is significant for the proposed monetary integration of the West Africa, provided answers to the question on if money matters within the proposed monetary union. The autoregressive distributed lag (ARDL) bound testing cointegration approach developed by Pesaran et al (2001) was employed to test money neutrality and money superneutrality in this research work. This cointegration method is no common in the investigation of neutrality and superneutrality of money. Finding and results generated in this study produced evidence to suggest that money is not neutral in four of the six West African monetary Zone -WAMZ countries. The superneutrality tests (and other sensitivity tests) however reveal more uniform non-superneutrality of money across the WAMZ

Keywords: Monetary integration, Monetary neutrality , ARDL model, WAMZ, GDP

 PP  114-140

Value Creation For Rural Women Through Social Business .

Md Hussin Alam

Value creation for rural women is deliberated as a great venture to generate social business as a tool of women empowerment. Social business has been a role model in women’s empowerment in Bangladesh, and the country is realizing an intelligible change in society because of its efforts in this regard. This study was conducted to verify how the past year and total working days of rural women were being used in the workplace. The study was tired to find the reasons behind the adult women job crisis; how the women have been affected by the job owner; and how social business can solve the women empowerment crisis. The participants of the study were 55 local worker women’s. The participants were selected randomly from seven different places in Bangladesh The study found that the participants were aware of their future careers they would have. The study will make rural women financial self-sustainable.

Keywords: Value creation, Adult women education, Grameen Bank, Social business, Women Empowerment

 PP 132-143


International Journal


Entrepreneurship Management Innovation and Development

(SVS College of Professional Education London Ltd)

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SVS College of Professional Education London Ltd
Unit 101,First Floor,Cervantes House,5-9 Headstone Road, Harrow HA11PD London UK

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