International Journal


Entrepreneurship Management Innovation and Development 

Jul-Dec 2020
ISSN 2516-3051

Assessing Young Consumers’ Purchase Intention towards Organic Food- Evidence from Bangladesh

Md. Rakibul Hafiz Khan Rakib, Shah Alam Kabir Pramanik, Yousuf Ali, & Azizul Hassan.


In Bangladesh, the inclination to consume organic food is rising in response to issues such as conventional agricultural practices, food safety, human health and environmental sustainability. This study aims to identify the factors that influence the young consumers to purchase organic food and also investigate the effects of those factors on their buying intention. Findings of the study reveal that health consciousness, perceived value and food safety have direct positive influences on young consumers purchase intention in case of buying organic foods. The study findings will help the organic food marketers to design effective marketing strategies to gain the potential benefits from the markets. This study is geographically focused and limited to small sample size.

Keywords: Health Consciousness, Food Safety, Perceived Value, Organic Food, Purchase Intention, Young Consumers, Bangladesh

PP     1-25


Perceptions of Challenges Associated to Develop Employability Skills In Business Management Students

Husam Helmi Alharahsheh, Abraham Pius, Imad Guenane.


 The purpose of the study is to provide an understanding of perceptions of key challenges associated with employability skills development in business management studies degrees.. To further enhance this understanding this study included several key themes and subthemes in the literature review, data collection, and discussion of findings as the following: Perception of challenges to be employable. The study identified and explored key considerations to overcome students’ perceived challenges of employability. The study suggested that the curriculum could further focus on the identification of suitable employment opportunities in relation to offered programmes, development of an understanding of key employers’ expectations, and development of the understanding of key trends in the employment market.

Keywords: Employability skills, employment, higher education, business management, females

  PP 26-39

Students’ Perception Of Employer’s Requirements In Business Management Studies Degrees Female Students’ Viewpoint

Husam Helmi Alharahsheh, Abraham Pius and Imad Guenane.


Students’ employability has several challenges to link with perceptions and expectations of employers externally.The purpose of the study is to provide an understanding of students’ perception of employer’s requirements to be employable in the labour market . The study identified key gaps existed between students’ perception and reality in the labour market, the study called for several developments to further match with the labour market. The study and the literature review included stress on the importance for students to understand that labour markets are experiencing ongoing change, increasing complexity and interdependence with external environments.

Keywords: Employability Skills, Employers, Perception, Business Management, Females

           PP    40- 54

Impact of Airbnb in a residential area- A Qualitative Study of Plaza de Joanic and Pable-sec in Barcelona

Shamso Miah and Vipin Nadda


This  study investigates the impact of Airbnb in residential areas by identifying the factors which have affected two residential areas of Barcelona. Based on a holistic approach of three stakeholders (tourists, Airbnb host and residents), the research study has evinced multiple perspectives of the impact of Airbnb, most notable was the positive contribution made by the sharing business and the negative effects of gentrification. The study has also found a correlation between tourist growth and residential sentiment which is in accordance with Doxey’s index. The mix semi-structured and non-directive interviews have also revealed the intrinsic relationship between Airbnb host and guest which plays a pivotal part of the sharing experience which is more personal as to a hotel. In conclusion, each stakeholder has different views and interpretations of Airbnb depending on their benefits and their involvement in the tourist system.

Keywords: Sharing economy, disruptive innovation, Airbnb, growth, qualitative, stakeholders, gentrification, and tourist system

PP   61-96


International Parity Tests of Ecozone- Implications for Monetary Integration and Models of Exchange Rate Determination .

Peter Kehinde Mogaji


This paper appraised the simultaneous validity of international parity conditions (PPP, IFE, UIP and GPPP) for the proposed monetary cooperation within West Africa, and considered the implications of these for monetary integration and exchange rate determination through the investigation of directions of bilateral relationships between these ‘Ecozone’ countries. Data spanning averagely over a period of between 1990 and 2017 were employed. Residual-based cointegration test methods of Engle-Granger, Philip-Ouliaris and Park’s Added Variable and the Johansen cointegration tests were applied. Results generated by various empirical estimations generally revealed that the international parity theoretical propositions of absolute PPP, relative PPP, international Fisher Effects and the uncovered interest parity are hugely not valid across the proposed ‘Ecozone.

Keywords: International Parity Conditions, Purchasing Power Parity, International Fisher Effect, Uncovered Interest Rate Parity, WAMZ, WAEMU

 PP  97-131

Value Creation For Rural Women Through Social Business .

Md Hussin Alam

Value creation for rural women is deliberated as a great venture to generate social business as a tool of women empowerment. Social business has been a role model in women’s empowerment in Bangladesh, and the country is realizing an intelligible change in society because of its efforts in this regard. This study was conducted to verify how the past year and total working days of rural women were being used in the workplace. The study was tired to find the reasons behind the adult women job crisis; how the women have been affected by the job owner; and how social business can solve the women empowerment crisis. The participants of the study were 55 local worker women’s. The participants were selected randomly from seven different places in Bangladesh The study found that the participants were aware of their future careers they would have. The study will make rural women financial self-sustainable.

Keywords: Value creation, Adult women education, Grameen Bank, Social business, Women Empowerment

 PP 132-143


International Journal


Entrepreneurship Management Innovation and Development

(SVS College of Professional Education London Ltd)

Unit 101,First Floor,Cervantes House,5-9 Headstone Road, Harrow HA11PD London UK


SVS COLLEGE OF PROFESSSIONAL EDUCATION LONDON LTD.   []                                     Unit 101, First Floor, Cervantes House,5-9 Headstone Road, Harrow HA11PD London UK

Close Menu