This dissertation study examined the impact of social media advertising on consumer buying behavior of IKEA products in the Indian market. In India, many organizations pay high amount in advertising to promote their products and services through useful advertising medium and influence consumer buying behavior. With the great boost in technological advancement effective advertising is very important to be able to have a competitive advantage, therefore the need for this study.

A carbon footprint is defined as the total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tonnes of carbon dioxide (CO2)”. Global tourism has become a more than 1000 billion dollar industry with a very high growth rate that is even faster than international trade across the globe. No country, which is having an opportunity of having tourism can afford to ignore it. Tourism statistics exhibits that the international arrivals and departures have increased a lot in recent years.

The counterfeit products will reduce the profits of original brands in foreign or local, and undermine the good brand image established by long-term efforts. Considering the counterfeit products in the market of China, this research aims at identifying the key constructs of fashion counterfeits and purchase intention, and then construct a research model on the basis to investigate the factors affecting Chinese consumers purchase of fashion counterfeits, this research also aimed at analysing the personal factors and product factors affecting the intention to purchasing fashion counterfeits of the Chinese customers in Beijing, China.

The overall research is helpful to understand how the use of social media and other modern The purpose of this study is to investigate and identify the level of influence of the User-Generated Video Content in social media on customer’s intention to buy cosmetics, and, to identify factors that influence the buying decision, of consumers who watch video product related User-Generated Content on Social Media, and specifically on YouTube and Instagram. The study aims to give an extended analysis and comparison with previous work on purchase intention related to YouTube and other social media platforms.

Now it is certainly a consideration of tourism planners that any impact of proposed tourism development considers the attitudes and perceptions of residents, especially in respect to tourism policies. Thankfully for local communities, tourism development and the connection to the improvement of their quality of life (QoL) has gained much attention over recent years. This paper aims to discuss various aspects of the perceived value of tourism development and how it ultimately affects communities QoL.Various themes are discussed in the questionnaire that has been put to 100 residents within the vicinity of the Swanscombe peninsular. A wide range has been cast to ensure a full sample taken from a wide demographic.

The overall research is helpful to understand how the use of social media and other modern technologies such as Web 2.0 is helping the UK banking sector to improve its overall customer services and RM. The current research contributes to provide insights on how banking sector could adopt social media in improving relationship marketing strategies and also provide detailed comparison between the top UK banks. The overall research is helpful for the researcher as well as for the experts working in relation with the banking domain to ensure that all the key aspects associated with the business model are managed, especially the customer service related issue which is necessary to manage in an appropriate manner to ensure that the banking institutions can maintain effective relationship with the clients.