The aim of this review is to understand how customer experience is enhanced with usability and responsiveness of AI based chatbots, while the objective here is to underline the research methodologies, while reflecting on the role of theory, epistemology, ontology and axiology in interpreting and shaping research. As is evidenced through the review of literature, there are ample studies that have been carried out in this domain regarding the usability and responsiveness of AI chatbots on online customer experience, several gaps have emerged during this review. One of the major gaps in this direc-tion would be chatbots falling short to meet customer expectations due to miscommunication or inabilities in understanding customer queries. Also studies conducted in the past have focused largely on technology, there is a need to investigate value-additions provided by chatbots from customers’ point of view. Other gaps would refer to lack of empathy, social capabilities and also the variation across industries in terms of chatbot adoption by customers. These factors warrant further research.

Firm performance measurement is a measure of success of a business. It supports in answering questions such as, has the business achieved its goals? Is it profitable and utilizing its assets efficiently? Will it be able to meet its creditors in a crisis? During adverse times many firms fail or become bankrupt such as, the 2007 recession. Adequate management of efficiency and liquidity can result in survival and profit. This report analyses and evaluates the financial performance of Unilever Plc over 10 years for time period 2007-2016, in order to assess whether the company flourished or merely survived the recession and how it compares within the industry. The evaluation would be conducted through profitability, liquidity and efficiency ratios and Unilever Plc will be compared with the top five companies in the food producer industry, data will be obtained from FAME.

BIS adoption in the healthcare sector in particular is quite minimal. There are several reasons for this, which can be attributed to adoption determinants. Therefore, it is crucial to identify and examine the key factors influencing the adoption of BIS in the healthcare sector. A case study of Nigeria is utilised for this study. This research study aims to investigate the intentions to use BIS at individual level and actual firm adoption of business intelligence systems at organisational level. Hence, this current research study proposed an integrated model of the Technology-Organisation-Environment (TOE) and the Technology Acceptance Model (TAM), which incorporates stated critical adoption-related factors of BIS as well as unmet ones from review of previous literature. A questionnaire was used to collect data from 2 public hospitals in Nigeria, were a sample size of 200 respondents from the employees of the selected hospitals was used in the quantitative research approach. A total of 120 useful responses were analysed using the Statistical Package for the Social Sciences (SPSS). The findings of the study showed that there is significant positive relationship between compatibility, relative advantage, top management support, competitive pressure, and perceived usefulness with user intention to adopt BIS while complexity showed a negative relationship with user intention to adopt BIS.

Marketers face the evolution of new methods of approaching the target audience for their business. This research examines the potential impact of Search Engine Optimization (SEO) in improving male engagement in the beauty industry in the United Kingdom. There is still a significant gap between male and female participation in the beauty sector, despite the growing prominence of the male consumer. This study explores the growing dynamics of male beauty consumption and the current state of SEO in the sector through a deeper literature analysis. By applying a mix of qualitative and quantitative methods, such as surveys and data analysis in IBM SPSS, the research aims to explore the key features that have the most to male consumer behaviour in the beauty industry and analyse the effectiveness of SEO in closing the engagement gap. The study proposes the measurement of the level of agreement related to male participation in the beauty industry and the measurement of the level of importance of SEO features by Likert scales, aiming to establish a positive relationship between these two variables. This research aims to promote a more inclusive and diverse beauty business that meets the changing needs and preferences of male consumers by understanding and enhancing the SEO features.

The purpose of this study is to investigate the efficacy of different marketing methods used on YouTube about boost viewer engagement and information search behavior within the fast-food business. To optimizing marketing efforts and boosting customer connection, it is essential to have a solid grasp of how certain techniques influence consumer behavior. This is because digital platforms are becoming more important venues for marketing. In the study, the researchers focused on four primary marketing techniques for YouTube: the quality of the content, the frequency of posting, the cooperation with influencers, and the use of interactive aspects into marketing videos. Data was acquired via surveys from one hundred people in Sri Lanka who spend a significant amount of time interacting with material related to fast food on YouTube. The study methodology used was quantitative. To determining the influence that these tactics have on viewer engagement and information search behavior, the study used statistical methods such as correlation and regression analysis via the use of statistical tools.According to the data, each of the four strategic marketing approaches has a substantial impact on the level of viewer engagement. The research contributes to the existing body of literature on digital marketing. In addition to this, it proposes an improved model for analyzing the interaction of online consumers and extends the frameworks that are already in place to include interactive video components

Online purchasing platforms in the UK have revolutionised lingerie shopping, focusing the consumer preferences significantly. The decision-making of the customers is based on convenience and practicality. The shopping experiences of the customers have become more involving emerging technologies integrating interfaces for virtual sizing and fitting. The objective is attained by developing the research following the quantitative research methods. The correlation outcomes indicated moderate, significant and positive associations between Price and Customer Preferences, Product Quality and Customer Preferences as well as Brand Image and Customer Preferences. Moreover, a strong, significant and positive correlation results between Product Variety and Customer Preferences. As revealed through the outcomes of multiple regression analysis, Price, Product Quality, and Product Variety made a significant influence on Customer Preferences, while Brand Image did not have a significant influence on Customer Preferences for lingerie through online platforms in the UK.